Market Survey

Make a survey of how products similar to yours are packaged to help you select one for yourself. Visit various retailers who market similar products should guide you to see the different kinds of packaging being used, and judge how the product looks. Besides, if you have a particular kind of packaging in mind that you think is unique and innovative, the survey will let you know if it is currently being utilized.

Material Selection

Your product will dictate the kind of packaging supplies you will require. You will have some options to select from but it will be limited. For example, if you have golf clubs, you will have to use a specific size & type corrugated box [See Optimizing the Package Size]. How you want the product to be presented to the customer will also govern your selection, such as location and size of your logo. Also, using packaging supplies like loose fill, bubble wrap, packing tape to ensure your product is safe will be key to your consumer’s impression of your company. You will be able to choose the kind of material you need by familiarizing yourself with the packaging used for similar products in the market.

Optimizing the Package Size

Whatever material you use to package your product, it is necessary to determine the size of the package. Since shelf space in retail outlets comes at a premium, the shape and design of your packaging should be as compact as possible, without losing aesthetic appeal. The shortage of space needs to be understood, and should form part of the sales pitch to the retailer. Creative designs should be adopted by selecting packaging that can be hung, or kept on a floor stand for display.

Be Open to Ideas

Being open to suggestions can often save you a lot of time, effort and money. Sometimes it pays to get advice from people who may not know anything about your product, because they may have a fresh perspective. Take your vendor's advice for design solutions.

Be Prepared to Compromise

If you have low production volumes, customized packaging may not be viable. However, a fresh label can also customize stock packaging. Small volume of products will also allow you to change the packaging frequently to give it a fresh look. Packaging is a vital aspect of the marketing and sale of a product. Selecting the right packaging material and design will certainly help to boost your product's sales